Art buyer with eye and flair, Carmela Guiragossian is dedicated to spotting the next generation of image-makers
and forecasting emerging visual trends.
Passionate about visual arts and fashion she is constantly searching for the innovative and inspirational qualities
for a cross- platform production management
– whether digital, film, installations, illustrations/ animations and print.
Carmela has known the advertising industry as well as the luxury sector for many years.
She started off as an Art Director at BETC Paris for a few years,
before being appointed Head of Art Buying at JWT Paris
and then Head of Art Buying and TV Producer at Fred & Farid Group Paris where she produced campaigns for many clients such as Rolex,
Tudor, De Beers, Diesel Fragrances, Guerlain, Chandon, Audemars Piguet or Montblanc.
After years of enriching experience in large advertising agencies, Carmela decided to set up on her own in 2016 and founded Guiragossian.
She has already produced campaigns for several prestigious clients including Moynat, Vacheron Constantin, Hennessy,
Paco Rabanne, Jean Paul Gaultier and Carolina Herrera.
For Carmela, bringing unique campaigns to life and making sure they have the best possible visibility is essential. In order to achieve that,
she is always looking to discover and suggest the finest artists, talents and artistic proposals to create inspiring campaigns.